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Beyond Braids

The plaits of last year are replaced with even more intricate hairstyles

Implications - It's undeniable that in the beauty world, this past couple years marked the era of the braided hairstyle. This is in part due to its intricacy -- a good braid is a testament to a person's skill. Taking this a step further, beauty bloggers and professional stylists alike are going beyond the braid and into even more complex coif territory as a channel to further communicate prestige.
Trend Themes
1. Complex Coif - Beauty bloggers and professional stylists are going beyond the braid and into even more complex coif territory as a channel to further communicate prestige.
2. Rainbow Hair - Hair trends have embraced rainbow hues in braided hairstyles.
3. Braided Bangs - Braided beaded bangs are an atypical hairstyle with a modern day Cleopatra vibe.
Industry Implications
1. Beauty Industry - Beauty professionals can create products and tutorials that replicate intricate, rainbow hued and atypical hairstyles to match current hair trends.
2. Fashion Industry - Designers can create an entire collection of textured apparel and accessories complemented by rugged and boho Himalayan fishtail braids as showcased by Etro.
3. Music Industry - Hairstylists can be inspired by the hairstyles of musicians like FKA twigs and create new looks that capture the music artist's style.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
555,157 Total Clicks
Date Range:
Feb 13 — Dec 14
Trending:
Warm
Consumer Insight Topics:

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