Heightening engagement, audio systems turn to experiential adaptations
Implications - Moving beyond the allure of sound quality, speakers and audio devices are turning to more experiential adaptations to heighten consumer engagement. Appealing to consumer senses with augmented visuals and interactive activities, brands are seeking to expand an often solitary experience into a much more social and communal activity.
Trend Themes
1. Experiential Adaptations - Brands are seeking to expand an often solitary experience into a much more social and communal activity by using augmented visuals and interactive activities.
2. Interactive Installations - Designers and marketers are creating interactive installations that engage multiple senses, creating a deeper connection to the audience.
3. Seamless Human-computer Interaction - Various companies are aiming to make human-computer interactions more seamless and natural, with a focus on making devices that interact via natural conversations.
Industry Implications
1. Audio Technology - The use of experiential adaptations in speaker and audio devices calls for innovative designs that captivate the senses beyond sound quality.
2. Event Marketing - Interactive installations in events are perfect for engaging the audience and creating a memorable experience for consumers.
3. Consumer Electronics - Creating devices that allow seamless interaction with humans and machines is becoming a trend, bringing about changes in how consumers expect to interact with technology in their homes and workplaces.
6 Featured, 54 Examples:
234,312 Total Clicks
Date Range:
Jan 13 — Nov 15
Trending:
Mild
Consumer Insight Topics:
