The New Southwest Airlines Logo Lets You Feel the Love
Rahul Kalvapalle — September 10, 2014 — Marketing
References: heart.swamedia & fastcodesign
The new Southwest Airlines logo is all about spreading the love, which is welcome at a time when flying has become more of a chore rather than the novel experience it once was.
When Southwest Airlines was founded in 1971, its logo was a red heart emblazoned on a set of pilots' wings. This logo paid homage to the airline's home airport of Dallas Love Field. However in 1998, the airline replaced the old-school logo with something more modern and corporate, an all-caps Helvetiva wordmark saying only 'Southwest', occasionally accompanied with an illustration of a flying Southwest jet.
Now however, the heart is back and it's looking better than before. The new Southwest Airlines logo consists of a chubby-looking heart comprising blue, red and orange stripes. Southwest Airlines' logos have certainly evolved over the years, and this one is the best one yet.
When Southwest Airlines was founded in 1971, its logo was a red heart emblazoned on a set of pilots' wings. This logo paid homage to the airline's home airport of Dallas Love Field. However in 1998, the airline replaced the old-school logo with something more modern and corporate, an all-caps Helvetiva wordmark saying only 'Southwest', occasionally accompanied with an illustration of a flying Southwest jet.
Now however, the heart is back and it's looking better than before. The new Southwest Airlines logo consists of a chubby-looking heart comprising blue, red and orange stripes. Southwest Airlines' logos have certainly evolved over the years, and this one is the best one yet.
Trend Themes
1. Airline Logo Evolution - Opportunity for airline companies to refresh their logos and incorporate symbols that represent their values or brand identity.
2. Emotional Branding - Opportunity for companies to use emotions and positive associations in their logos to create a stronger connection with customers.
3. Nostalgia Marketing - Opportunity for companies to tap into nostalgia by reintroducing old logos and designs with a modern twist.
Industry Implications
1. Airline - The airline industry can explore logo redesigns to better reflect their brand values and improve customer perception.
2. Design/marketing - The design and marketing industry can assist companies in creating logos that evoke emotions and establish a strong brand identity.
3. Fashion/apparel - The fashion and apparel industry can leverage nostalgia marketing by incorporating vintage-inspired logos and designs in their products.
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