Cannabiotics Gives Pot a New Image, Inspired by Marijuana Legalization
Laura McQuarrie — April 22, 2014 — Marketing
References: studio360.org & designtaxi
Inspired by the marijuana legalization in Colorado and Washington, Studio 360 and Original Champions of Design (OCD) collaborated on a project to make marijuana mainstream. This project included an overhaul of the drug's image, which included ridding it of everything, like the green leaf shape that it's normally recognized by, plus giving it a new name, "cannabiotics."
A logo was created for cannabiotics, which now looks like a purple "rounded Christmas tree, or a smushed asterisk," according to OCD co-founder Jennifer Kinon.
To make the rebranding of marijuana seem truly believable, OCD and 360 Studio also created mock products like posters, cookbooks and emoticons that could be used to identify cannabis in a clear and modern way.
A logo was created for cannabiotics, which now looks like a purple "rounded Christmas tree, or a smushed asterisk," according to OCD co-founder Jennifer Kinon.
To make the rebranding of marijuana seem truly believable, OCD and 360 Studio also created mock products like posters, cookbooks and emoticons that could be used to identify cannabis in a clear and modern way.
Trend Themes
1. Mainstream Marijuana - Opportunity to rebrand marijuana and make it more accepted and accessible to a wider audience.
2. Creative Reimagining - Opportunity to think outside the box and come up with new ways to represent and market a product.
3. Visual Identity Transformation - Opportunity to completely transform the visual identity of a product or industry to create a fresh and modern image.
Industry Implications
1. Cannabis - Opportunity for cannabis industry to rebrand and capitalize on the growing legalization trend.
2. Design and Branding - Opportunity for design and branding professionals to help rebrand industries and create innovative visual identities.
3. Retail and Packaging - Opportunity for retail and packaging industries to create new products and solutions catered to the rebranding of marijuana and other products.
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