Black-owned skincare brands offer SPF protection for people with darker skin tones
Trend - As sun protection becomes an increasingly important aspect of the skincare industry, Black-owned brands are offering products that are designed to suit the skin tones of Black people, and other people of color. The white casts and consistencies of traditional sunscreen formulas have left a gap in the market for people with dark skin tones, and Black-owned brands are addressing that.
Insight - The influence that Black people have had on the cosmetic industry has been vast, particularly in the trends that are so popular today. While they're often the drivers for popular aesthetic trends, Black people have long been underrepresented and under-served when it comes to the actual products and services that brands offer. Thus, these individuals have long turned to Black-owned businesses that have more knowledge and expertise in addressing their specific needs, or to brands that actually employ the expertise of Black people in order to meet their needs.
Insight - The influence that Black people have had on the cosmetic industry has been vast, particularly in the trends that are so popular today. While they're often the drivers for popular aesthetic trends, Black people have long been underrepresented and under-served when it comes to the actual products and services that brands offer. Thus, these individuals have long turned to Black-owned businesses that have more knowledge and expertise in addressing their specific needs, or to brands that actually employ the expertise of Black people in order to meet their needs.
Workshop Question - How could your brand create more representation internally, so that it's addressing the needs of more consumers?
Trend Themes
1. Inclusive Sunscreens - As the skincare industry focuses increasingly on sun protection, brands owned by and designed for people of color are addressing the gap in the market that traditional sunscreens leave for those with dark skin tones.
2. Clean Sunscreen - The push for non-toxic, eco-friendly sunscreen is driving innovation in the industry, with Black-owned and women-led brands leading the way with mineral and organic formulations.
3. Self-care Cosmetics - As consumers look to partake in more self-care, accessible cosmetics and beauty products are becoming more popular; including bath and body products that offer clean ingredients and multiple uses.
Industry Implications
1. Skincare - The skincare industry is expanding to include mineral and eco-friendly sunscreens, as well as products that are specifically formulated for people of color.
2. Beauty E-commerce - As more people turn to online shopping for their beauty needs, e-commerce platforms like 'BLK + GRN' are curating natural and non-toxic products from Black-owned and people of color-led brands.
3. Personal Care - Personal care is becoming more accessible and diverse with brands like Urban Hydration offering affordable and high-quality bath and body products for people to practice self-care at home.
