Start-ups & researchers are proposing ways to decrease methane production in cows
Trend - When cattle digest their food, methane is produced and released into the atmosphere in the form of "cow burps." Since methane is a potent greenhouse gas that is more harmful than carbon dioxide, companies and scientists are looking for ways to inhibit methane production. While some aim to do this by tweaking the cow's microbiome, others attempt to succeed through cow feed supplements.
Insight - Consumers are increasingly concerned about the climate change implications of meat production and consumption and as a result, a demand arises for more mindful agricultural practices and lifestyle diets. This comes as many become more informed on environmental issues and expand their advocacy to include not just individual consumption habits but also larger production practices. In this way, people seek to motivate sustainable change on a grander level.
Insight - Consumers are increasingly concerned about the climate change implications of meat production and consumption and as a result, a demand arises for more mindful agricultural practices and lifestyle diets. This comes as many become more informed on environmental issues and expand their advocacy to include not just individual consumption habits but also larger production practices. In this way, people seek to motivate sustainable change on a grander level.
Workshop Question - What steps can you take to make the agricultural facet of your business more sustainable?
Trend Themes
1. Sustainable Agriculture - Consumers seeking environmentally conscious practices and diets drive businesses to develop sustainable livestock feed and supplements.
2. Microbiome Modification - Scientists are looking to manipulate the microbiome of cows and inhibit methane production.
3. Feed Supplements - Companies are developing sustainable compounds to reduce methane emissions from cattle.
Industry Implications
1. Agriculture - The agricultural industry is being pressured to develop more environmentally friendly and sustainable livestock practices.
2. Animal Feed - Startups and companies are developing sustainable feed supplements to reduce methane emissions from cows.
3. Microbiome Research - Companies and researchers are exploring innovative approaches to improve and modify the microbiome for sustainable agriculture practices.
