Twrl Milk Tea's Brown Sugar & Jelly Boba are "the New Sprinkles"
Laura McQuarrie — March 7, 2023 — Lifestyle
References: twrlmilktea & foodbusinessnews.net
Twrl Milk Tea, the San Francisco-based brand making canned plant-based lattes, is introducing boba toppings that can be prepared in the microwave or on the stovetop to add texture and flavor to a range of snacks and beverages. The brown sugar boba and jelly boba from the brand are plant-based and gluten-free, while the latter is also low in sugar and free from dyes with a slight lychee flavor.
Chewy boba has become increasingly popular over the years due to its unique texture and flavor. The fun and playful nature of the drink appeals to people of all ages and it can be enjoyed as a topping or an addition to a beverage. “We think bobas are the new sprinkles,” says Olivia Chen, co-founder and chief marketing officer Twrl Milk Tea.
Chewy boba has become increasingly popular over the years due to its unique texture and flavor. The fun and playful nature of the drink appeals to people of all ages and it can be enjoyed as a topping or an addition to a beverage. “We think bobas are the new sprinkles,” says Olivia Chen, co-founder and chief marketing officer Twrl Milk Tea.
Trend Themes
1. Plant-based Boba Toppings - Creating new plant-based boba toppings allows companies to appeal to an increasingly health-conscious consumer base.
2. Microwaveable Boba - Developing microwaveable boba options expands accessibility and convenience, opening up new markets and consumer segments.
3. Boba as a Snack - Expanding the concept of boba as a stand-alone snack paves the way for new product development opportunities.
Industry Implications
1. Beverage Industry - Beverage companies can innovate by incorporating new plant-based and microwaveable boba options into their product lines.
2. Snack Industry - Snack companies can develop new products that incorporate boba as a standalone snack, as a topping, or as a mix-in.
3. Food Service Industry - Restaurants and cafes can offer innovative boba-based snacks and menu items, attracting customers looking for new and unique options.
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