Tapista is Helping People in Japan Make Bubble Tea at Home
Laura McQuarrie — May 28, 2020 — Lifestyle
References: tapista.base.shop & soranews24
Japanese tapioca bubble tea stand Tapista is making it easier than ever for people to enjoy bubble tea at home with its bubble tea kits. The kits share enough ingredients to make six servings of bubble tea, including two servings of flavors like Tapista’s original milk tea flavor, the Uji matcha latte and brown sugar syrup milk tea. To top peoples' at-home bubble tea creations off, the kit also includes tapioca pearls, extra brown sugar and brown sugar syrup—bubble tea lovers only need to provide their own fresh milk.
To entice bubble tea lovers back to its bubble tea stand stores around Japan, Tapista also includes a coupon within the DIY bubble tea kits so that even more texture-rich drinks can be enjoyed.
Image Credit: Tapista
To entice bubble tea lovers back to its bubble tea stand stores around Japan, Tapista also includes a coupon within the DIY bubble tea kits so that even more texture-rich drinks can be enjoyed.
Image Credit: Tapista
Trend Themes
1. DIY Bubble Tea Kits - Opportunity for more DIY kits with different flavors and toppings for bubble tea enthusiasts
2. At-home Food and Beverage Kits - Expansion to kits for other popular drinks and snack foods could offer a new revenue stream for food companies
3. Personalized Beverage Experiences - Customized bubble tea kits with different tea bases, sweeteners and fruit flavors can offer a unique experience for consumers
Industry Implications
1. Food and Beverage Retail - Opportunity for retailers to create their own branded DIY bubble tea kits with unique flavors and toppings
2. Online Marketplaces - Partnering with bubble tea shops to offer DIY bubble tea kits for delivery could offer a new category of products for online marketplaces
3. Meal Kit Delivery - Meal kit companies expanding into beverage and snack offerings could add DIY bubble tea kits to their menu
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