Moshi Makes Fizzing Beverages with Fragrant & Tart Citrus Flavors
Laura McQuarrie — February 28, 2020 — Lifestyle
References: instagram & prnewswire
Craft soda brand Moshi created a line of fizzing beverages featuring yuzu, the aromatic Japanese citrus fruit. The range of Yuzu Sparkling Drinks is all-natural and uses only simple ingredients like filtered water, cane sugar and yuzu juice as the base for flavors like Yuzu Original, Yuzu White Peach, Yuzu Shiso-Apple and Yuzu Sparkling Water. All of these sparkling fruit beverages are vegan, gluten-free and made without artificial preservatives or coloring.
The refreshing Yuzu Sparkling Drinks offer an authentic way for people to experience a taste of Japan, as the yuzu juice used in the beverages comes directly from the island country.
The tart, tangy flavor of yuzu is popping up in food and beverage products, especially as it offers a different take on fresh and zesty citrus flavors.
Image Credit: Moshi
The refreshing Yuzu Sparkling Drinks offer an authentic way for people to experience a taste of Japan, as the yuzu juice used in the beverages comes directly from the island country.
The tart, tangy flavor of yuzu is popping up in food and beverage products, especially as it offers a different take on fresh and zesty citrus flavors.
Image Credit: Moshi
Trend Themes
1. Yuzu Flavor Trend - The tart, tangy flavor of yuzu is becoming increasingly popular in food and beverage products, providing a unique twist on traditional citrus flavors.
2. Craft Soda Trend - Craft soda brands like Moshi are creating innovative and refreshing fizzy beverages using natural ingredients and unique flavors like yuzu.
3. Authentic Experiences Trend - Consumers are seeking out products, such as Moshi's Yuzu Sparkling Drinks, that offer an authentic taste of a specific culture or region.
Industry Implications
1. Craft Soda Industry - The craft soda industry is experiencing growth as consumers are drawn to artisanal, natural alternatives to traditional carbonated beverages.
2. Beverage Industry - The beverage industry can capitalize on the rising popularity of yuzu by incorporating it into a variety of products, from sparkling drinks to cocktails.
3. Flavor Enhancement Industry - Companies in the flavor enhancement industry can explore the use of yuzu to create unique, tangy flavors that can elevate a wide range of food and beverage offerings.
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