Consumers turn to relaxation-oriented edibles for stress relief
Implications - Although products like tea are purported to have calming properties, consumers are responding to more aggressive branding that's upfront about benefits. Aimed at consumers struggling with stressful, busy schedules, products that are specifically designed for relaxation are gaining traction.
Trend Themes
1. Relaxation-oriented Edibles - Brands are being more aggressive and direct about health benefits of relaxation-induced products aimed at busy, stressed consumers.
2. Medicated Desserts - As marijuana legalization spreads throughout the United States, bakeries, looking for niche markets, are infusing their desserts with THC-laden marijuana aimed at those requiring prescribed drug rehab alternatives.
3. De-stressing Drinks - Brands are developing natural, non-caffeinated, healthy ingredients in drinks that are aimed at reducing stress levels in consumers.
Industry Implications
1. Food and Beverage - Developed concept products like medicated desserts and relaxation-oriented edibles threaten to disrupt the traditional food and beverage industry as consumer demographics shift.
2. Wellness - A growing number of consumers are turning to products, like natural relaxation drinks, to counter the stresses of modern life, presenting an opportunity for entrepreneurs to cater to individual health needs in an increasingly personalized manner.
3. Cannabis - As more states legalize marijuana in various forms, the cannabis industry is expected to grow at the right pace and in the right places just as liquor and e-cigarette industries have before it.
