The Indumex Hardware Store Brand Identity Embraces Consistency
Jana Pijak — July 22, 2015 — Marketing
References: behance.net
Firmalt Agency's latest project reinvents the brand identity of Indumex, a modern hardware store that is promoted with simple packaging and visually bold graphics. Boasting a minimalist white and orange design, Indumex packaging marries a stark paper backdrop with a vivid typeface.
In addition to its uniformed, paper packaging -- that is not only visually striking but also sustainable -- the modern hardware store's interior design and product range also follow a similar brand identity. Focusing on bright hues, the hardware shop's paint brushes, electrical cords and metal screws are featured in a curated palette of blue and orange tones that continue to adorn its exterior facade, its in-store signage and even its employee uniforms, training manuals and other promotional materials.
In addition to its uniformed, paper packaging -- that is not only visually striking but also sustainable -- the modern hardware store's interior design and product range also follow a similar brand identity. Focusing on bright hues, the hardware shop's paint brushes, electrical cords and metal screws are featured in a curated palette of blue and orange tones that continue to adorn its exterior facade, its in-store signage and even its employee uniforms, training manuals and other promotional materials.
Trend Themes
1. Minimalist Packaging Design - Opportunities for disruptive innovation in creating environmentally-friendly packaging materials while maintaining a visually striking design aesthetic.
2. Coordinated Branding - Opportunities for disruptive innovation in coordinating a brand's visual identity across all aspects of the customer experience, including interior design, products, and promotional materials.
3. Curated Color Palettes - Opportunities for disruptive innovation in developing color palettes that enhance a brand's visual identity and create a cohesive experience for customers in-store and beyond.
Industry Implications
1. Retail and Hardware Stores - Opportunities for disruptive innovation in reimagining the visual identity and customer experience of retail and hardware stores through coordinated branding and minimalist packaging design.
2. Packaging and Materials - Opportunities for disruptive innovation in creating environmentally-friendly and visually striking packaging materials for a range of industries, including retail, food and beverage, and consumer products.
3. Interior Design and Signage - Opportunities for disruptive innovation in creating visually cohesive and memorable customer experiences through interior design, signage and other visual touch points in spaces such as retail stores, hotels and restaurants.
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