Botanica's Brand Identity Boasts Eco-Friendly Design Elements
Jana Pijak — August 5, 2015 — Lifestyle
References: behance.net
Botanica's brand identity boasts an eco-friendly design style that is conceived by Bunker3022's creative team. This eatery's branding is earthy and wholesome, illustrating the freshness of its product range -- one that includes vegetarian salads, sandwiches and other diet-friendly dishes.
Appealing to health-conscious consumers, Botanica's brand identity marries earthy elements together strategically. The eatery does not only feature elegant menus, coffee cups and other promotional materials like t-shirts but also extends its signature brand identity to its interior design.
Boasting neutral finishes, Botanica's eco-friendly design remains consistent through its interior space -- one that features stone, natural wood and glass elements. Embracing minimalism, Bunker3022 creates a simple interior that is accented with subtle and botanical graphics and paper packaging that is recyclable.
Appealing to health-conscious consumers, Botanica's brand identity marries earthy elements together strategically. The eatery does not only feature elegant menus, coffee cups and other promotional materials like t-shirts but also extends its signature brand identity to its interior design.
Boasting neutral finishes, Botanica's eco-friendly design remains consistent through its interior space -- one that features stone, natural wood and glass elements. Embracing minimalism, Bunker3022 creates a simple interior that is accented with subtle and botanical graphics and paper packaging that is recyclable.
Trend Themes
1. Eco-friendly Branding - Brands can capitalize on the rising demand for sustainable and eco-friendly design elements in their brand identity.
2. Health-conscious Marketing - Businesses can attract health-conscious consumers by strategically incorporating earthy elements into their branding.
3. Minimalist Interior Design - There is an opportunity for businesses to embrace minimalism in their interior design, using neutral finishes and natural materials.
Industry Implications
1. Restaurant and Food Service - Restaurants can innovate by adopting eco-friendly design elements and health-conscious marketing to attract customers.
2. Packaging and Printing - The packaging industry can explore opportunities in providing recyclable and eco-friendly packaging options for businesses focused on sustainability.
3. Graphic Design and Creative Agencies - Creative agencies can help businesses incorporate botanical graphics and earthy elements into their branding strategies.
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