PUR GUM Keeps its Ingredients Healthy
Esther Katzman — July 18, 2013 — Lifestyle
References: pur-gum
PUR GUM is an aspartame-free gum aimed to keep users healthy.
The gum is sweetened with Xylitol, a naturally occurring sugar alcohol and a healthy alternative to sugar and artificial sweeteners. Made in Switzerland, PUR Gum offers consumers the highest quality ingredients available.
PUR understands the need for products that speak to certain diet restrictions, and lifestyle choices to promote optimal health across the globe. For that reason, the gum is vegan, gluten-free, nut-free, diabetic friendly and dairy free. Flavors for the gum include Wintergreen, Spearmint, Peppermint and Pomegranate Mint.
The initial launch of PUR GUM happened in Canada, then quickly caught on in the United States, United Kingdom and Australia. Consumers can now enjoy chewing gum aspartame-free!
The gum is sweetened with Xylitol, a naturally occurring sugar alcohol and a healthy alternative to sugar and artificial sweeteners. Made in Switzerland, PUR Gum offers consumers the highest quality ingredients available.
PUR understands the need for products that speak to certain diet restrictions, and lifestyle choices to promote optimal health across the globe. For that reason, the gum is vegan, gluten-free, nut-free, diabetic friendly and dairy free. Flavors for the gum include Wintergreen, Spearmint, Peppermint and Pomegranate Mint.
The initial launch of PUR GUM happened in Canada, then quickly caught on in the United States, United Kingdom and Australia. Consumers can now enjoy chewing gum aspartame-free!
Trend Themes
1. Aspartame-free Products - The growing market of health-conscious consumers provides a disruptive innovation opportunity for companies that manufacture and sell aspartame-free products.
2. Natural Sweeteners - The demand for natural sweeteners presents a disruptive innovation opportunity for companies that produce and market products that offer healthy alternatives to sugar and artificial sweeteners.
3. Specialized Diets - The trend towards specialized diets and dietary restrictions creates a disruptive innovation opportunity for companies that cater to specific health needs and promote optimal health across demographics.
Industry Implications
1. Food and Beverage - The food and beverage industry should consider exploring the production and marketing of aspartame-free products to appeal to the growing demand of health-conscious consumers.
2. Health and Wellness - The health and wellness industry should explore natural sweeteners and specialized diets to provide consumers with healthy alternatives to sugar and artificial sweeteners.
3. Consumer Goods - Consumer goods companies should invest in research and development of products that cater to specialized diets and dietary restrictions, offering consumers a wide variety of healthy options.
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