The New York City Opera 2013 Campaign is Vibrantly Modern
Meghan Young — March 31, 2013 — Marketing
References: danielforkin & behance.net
When a person thinks about the opera, they will probably conjure up an image of a stuffy, overdressed audience and performers that belong in another era; the New York City Opera 2013 ad campaign dashes away those assumptions immediately. Vibrantly modern with an air of mystery, the print and billboard ads show that the opera is far from boring in the Big Apple. Thus it hopes to attracts a whole new crowd.
Designed by Daniel Forkin, the New York City Opera 2013 ad campaign specifically promotes the productions "Powder Her Face," "The Turn of the Screw," "Moses in Egypt" and "La Perichole." It features portraits that encapsulate each theme in the operas, which are then overlaid with a perforated graphic to give it an even more contemporary edge. The operas are promoted separately and together to great effect.
Designed by Daniel Forkin, the New York City Opera 2013 ad campaign specifically promotes the productions "Powder Her Face," "The Turn of the Screw," "Moses in Egypt" and "La Perichole." It features portraits that encapsulate each theme in the operas, which are then overlaid with a perforated graphic to give it an even more contemporary edge. The operas are promoted separately and together to great effect.
Trend Themes
1. Perforated Advertising - This trend presents an opportunity for businesses to use perforated graphics in their advertising campaigns to create a contemporary and visually engaging look.
2. Modernizing Traditional Industries - This trend highlights the potential for industries like opera to modernize their image and attract new audiences through innovative advertising campaigns.
3. Creating Mystery and Intrigue - This trend demonstrates the effectiveness of incorporating elements of mystery and intrigue in advertising to capture the attention of potential customers.
Industry Implications
1. Advertising - The perforated advertising trend can be applied in the advertising industry to create visually striking campaigns that stand out from the crowd.
2. Performing Arts - The modernization trend offers an opportunity for the performing arts industry, such as opera, to attract new audiences and rejuvenate their image.
3. Graphic Design - The use of perforated graphics in the New York City Opera 2013 ad campaign showcases an innovative approach to graphic design that can be explored by professionals in the industry.
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