The Baygon Bug Spray Campaign Urges People to "Treat Them as They Treat You"
Meghan Young — April 1, 2013 — Marketing
References: zeabbdo & ibelieveinadv
The Baygon Bug Spray ad campaign doesn't promote insects as a delicacy. If it did, the insects certainly would not look appetizing. Instead, it reads, "Treat them as they treat you." A common lesson learned in kindergarten, it encourages people to fight fire with fire. Of course, instead of biting back, which would probably be just as unpleasant as getting bitten or stung, people can use the Baygon Bug Spray.
Conceived and executed by ZEA BBDO, an ad agency based in Caracas, Venezuela, the Baygon Bug Spray ad campaign was art directed by Andrea Pulido and Daniela Bello with creative direction by Gerardo Pernía E and Nelson Jimenez. The close-up mouth images were shot by photographer Frank Beaufrand while the insects were illustrated in by Antonio Aponte.
Conceived and executed by ZEA BBDO, an ad agency based in Caracas, Venezuela, the Baygon Bug Spray ad campaign was art directed by Andrea Pulido and Daniela Bello with creative direction by Gerardo Pernía E and Nelson Jimenez. The close-up mouth images were shot by photographer Frank Beaufrand while the insects were illustrated in by Antonio Aponte.
Trend Themes
1. Insect-inspired Campaigns - Opportunity for businesses to create advertising campaigns that use insects as a unique and attention-grabbing marketing element.
2. Fight Fire with Fire - Potential for companies to develop products or services that encourage people to fight back against common nuisances or problems in a clever and effective way.
3. Unconventional Messaging - Chance for brands to utilize unconventional messaging strategies that challenge traditional approaches and resonate with consumers.
Industry Implications
1. Advertising - Opportunity for advertising agencies to explore innovative approaches in creating insect-inspired campaigns for their clients.
2. Pest Control - Potential for pest control companies to develop new products that emphasize the concept of fighting fire with fire.
3. Creative Services - Chance for creative agencies and designers to experiment with unconventional messaging strategies, like the one seen in the Baygon Bug Spray campaign.
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