This iPhone Spoof Ad Uses Crocs in the Place of the iPhone 5c
Alyson Wyers — September 16, 2013 — Fashion
References: youtu.be & designtaxi
Crocs replace the 5c in this iPhone spoof ad making fun of the recent Apple product release. A variety of people use the shoe rather than a phone in different social settings. The Vienna-based advertising agency PKP BBDO parodies the original commercial by playing with the phrase 'for the colorful.' The bright rubber shoes spawned significant hatred in recent years due to the visually unappealing, though comfortable, design.
Scenes in the iPhone spoof ad include a man in a bathroom, a group of girls taking selfies, employees at work and other everyday occurrences such as sitting at a cafe, riding a bicycle and running errands. A particularly great moment is the wall of crocs. This parody commercial puts the classic banana phone joke to shame.
Scenes in the iPhone spoof ad include a man in a bathroom, a group of girls taking selfies, employees at work and other everyday occurrences such as sitting at a cafe, riding a bicycle and running errands. A particularly great moment is the wall of crocs. This parody commercial puts the classic banana phone joke to shame.
Trend Themes
1. Anti-ads - The trend of making anti-advertisements as a mockery on already famous brands or products is on the rise.
2. Substitute Marketing - Replacing products with highly unlikely substitutes to make a point can be a disruptive marketing strategy.
3. Humorous Spoofs in Advertising - Humorous spoofs of well-known commercials can grab attention and create buzz for a brand or product.
Industry Implications
1. Advertising - Humorous spoofs can disrupt the advertising industry, as well as create buzz around a brand and create new marketing strategies.
2. Fashion - Fashion industry can leverage the trend of anti-ads and use humour to pivot on their audiences' mood to stand out in the market.
3. Smartphone - Smartphone industry can take notice on the trend of substitute marketing to differentiate their products from the competitors.
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