The Coloria Fabric Dye Born Again Campaign Promotes Renewed Vibrancy
Meghan Young — April 2, 2013 — Marketing
References: herezie & ibelieveinadv
Like a snake shedding a layer of dead skin, clothing pieces have been captured in the Coloria Fabric Dye Born Again ad campaign struggling out of their past pale color to reveal a new, more vibrant self. Maintaining the original color of clothes has also been a chore, which even these images slightly allude to, but now it can be a lot easier.
Conceived and executed by Herezie, an ad agency based in Paris, France, the Coloria Fabric Dye Born Again ad campaign embraces a common turn of phrase that is often used during the spring season. Art directed by Remi Arnaud with creative direction by Andrea Stillacci, this makes it stand out even more. The images were shot and retouched by Serial Cut while writer Edouard Dorbais wrote the copy.
Conceived and executed by Herezie, an ad agency based in Paris, France, the Coloria Fabric Dye Born Again ad campaign embraces a common turn of phrase that is often used during the spring season. Art directed by Remi Arnaud with creative direction by Andrea Stillacci, this makes it stand out even more. The images were shot and retouched by Serial Cut while writer Edouard Dorbais wrote the copy.
Trend Themes
1. Clothing Dye Revitalization - Opportunity to create new eco-friendly dye solutions and services that promote the rejuvenation and upcycling of old clothing pieces.
2. Visual Metaphors in Advertising - Opportunity to explore creative and thought-provoking visual metaphors in ad campaigns to better resonate with consumers on an emotional level.
3. Springtime Marketing Themes - Opportunity to incorporate springtime marketing themes and language into ad campaigns, leveraging the seasonal shift towards renewal and change.
Industry Implications
1. Fashion - Developing innovative technologies and techniques in eco-friendly fabric dyeing and clothing revitalization, leading to new exciting products and services.
2. Advertising - Exploring new and creative ways to use visual metaphors in advertising campaigns to avoid being stale and stereotypical.
3. Marketing - Integrating springtime marketing themes into ad campaigns and messaging to connect and resonate with consumers on a deeper level.
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