Baldwin& Creates Brands Through Advertising and Content
Tiana Reid — January 10, 2013 — Social Good
References: baldwinand & facebook
Give to Get Jobs, a website that lists social good careers, said that Baldwin&'s mission "is to create ideas that have a positive effect in the world. They have a national footprint and maybe more importantly a national mindset."
Social Business' sister site, Trend Hunter, wrote about the marketing and packaging that Baldwin& worked with Burt's Bees Gud packaging in order to revamp what has come to be known as the organic cosmetics industry. You can get a sense of the reinvention through the name of the article: "Patterned Petal Branding: Burt's Bees Gud Packaging Gushes with a New Natural Graphic Strategy."
The start-up has worked with other brands including Sony, IKEA and BMW Golf.
Contact Information
Baldwin& website
Baldwin & on Facebook
Baldwin& on Twitter
Social Business' sister site, Trend Hunter, wrote about the marketing and packaging that Baldwin& worked with Burt's Bees Gud packaging in order to revamp what has come to be known as the organic cosmetics industry. You can get a sense of the reinvention through the name of the article: "Patterned Petal Branding: Burt's Bees Gud Packaging Gushes with a New Natural Graphic Strategy."
The start-up has worked with other brands including Sony, IKEA and BMW Golf.
Contact Information
Baldwin& website
Baldwin & on Facebook
Baldwin& on Twitter
Trend Themes
1. Positivity-spreading Agencies - There is a growing trend of creative agencies with a focus on promoting positivity through their branding and content, creating opportunities for businesses to align with and champion positive causes.
2. Eco-friendly Packaging - Companies such as Baldwin& are leading a trend towards more environmentally conscious packaging, providing opportunities for innovation in the packaging industry to expand beyond traditional materials and design.
3. Socially Responsible Careers - The rise of websites such as Give to Get Jobs and the work of companies such as Baldwin& signal a trend towards individuals seeking purposeful and socially responsible careers that align with their personal values.
Industry Implications
1. Advertising - Baldwin&'s focus on creating positive impact through advertising and branding creates disruptive innovation opportunities for businesses to move away from traditionally manipulative advertising methods towards more purpose-driven and socially responsible messaging.
2. Cosmetics and Personal Care - Burt's Bees Gud packaging, designed by Baldwin&, sets a new standard for eco-friendly and visually appealing packaging, creating opportunities for businesses to disrupt the cosmetics industry with innovative and sustainable packaging solutions.
3. Automotive - BMW Golf's partnership with Baldwin& exemplifies a trend towards lifestyle branding, providing disruptive innovation opportunities for businesses to explore new ways of marketing their products through authentic and purpose-driven collaborations.
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