The 686 Technical Apparel Project Attempts to Encourage Recycling
Katie Pagnotta — January 29, 2013 — Fashion
686 Technical Apparel introduced a contest in an attempt to put the materials found in landfills to good use.
The Los Angeles-based snowboarding brand called upon participants to step up to the challenge and create a jacket from reclaimed materials. The criteria of the project was that each piece was to be distinct, personal and needed to include discarded fabrics, trims and supplies. The incentive for the participants is the opportunity to intern at the successful company. 686 put up two positions that would allow each winner to be a part and an active contributor to the brand. The concept is creative, environmentally-friendly and a wonderful way to manifest inspiration.
The project doesn't just focus on sustainability and also ties in with social good by donating a jacket every time one is sold. The 686 Technical Apparel contest is inventive and for a great cause.
The Los Angeles-based snowboarding brand called upon participants to step up to the challenge and create a jacket from reclaimed materials. The criteria of the project was that each piece was to be distinct, personal and needed to include discarded fabrics, trims and supplies. The incentive for the participants is the opportunity to intern at the successful company. 686 put up two positions that would allow each winner to be a part and an active contributor to the brand. The concept is creative, environmentally-friendly and a wonderful way to manifest inspiration.
The project doesn't just focus on sustainability and also ties in with social good by donating a jacket every time one is sold. The 686 Technical Apparel contest is inventive and for a great cause.
Trend Themes
1. Upcycling Fashion - The 686 Technical Apparel Project challenges participants to create jackets from discarded materials, highlighting the trend of upcycling in the fashion industry.
2. Environmental Sustainability - By encouraging the use of reclaimed fabrics and promoting recycling, the 686 Technical Apparel Project exemplifies the growing trend of environmental sustainability in the apparel industry.
3. Social Good Integration - The 686 Technical Apparel Project's donation of a jacket for every one sold showcases the trend of integrating social good initiatives into business models.
Industry Implications
1. Fashion - The upcycling trend showcased in the 686 Technical Apparel Project has the potential to disrupt the traditional fashion industry by highlighting the importance of sustainable practices.
2. Apparel Manufacturing - The 686 Technical Apparel Project presents an opportunity for disruptive innovation in the apparel manufacturing industry by encouraging the use of discarded materials and promoting creative and distinct designs.
3. Sustainable Retail - By incorporating environmental sustainability and social good initiatives, the 686 Technical Apparel Project demonstrates an opportunity for disruptive innovation in the sustainable retail industry.
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