The Pao de Acucar Campaign Promotes Save Grocery Deliveries
Meghan Young — March 29, 2013 — Marketing
References: ibelieveinadv
Protecting food with bubble wrap may raise eyebrows at first, but if it involves shipping such precious, mouth-watering wares as it does in the Pao de Acucar campaign, people won't think it strange at all. No one wants to walk away from a grocery store with bruised pears and squishy tomatoes, so why would they want such outcasts delivered at their doorstep?
The Pao de Acucar campaign was created by PA Publicidade, an ad agency based in São Paulo, Brazil. It reads, "Everything you like, delivered at your doorstep. Simple, fast and safe." Art directed by Ilson Igreja with creative direction by Ari Fidelis and Mariangela Silvani, the ad campaign was shot by photographer Sergio Coimbra.
The Pao de Acucar campaign was created by PA Publicidade, an ad agency based in São Paulo, Brazil. It reads, "Everything you like, delivered at your doorstep. Simple, fast and safe." Art directed by Ilson Igreja with creative direction by Ari Fidelis and Mariangela Silvani, the ad campaign was shot by photographer Sergio Coimbra.
Trend Themes
1. Protective Packaging for Fresh Food - Creating eco-friendly and convenient packaging solutions for transporting fresh food items could be a disruptive innovation for sustainable and hassle-free grocery delivery services.
2. Hyperlocal Grocery Delivery - Building a hyperlocal grocery delivery network that delivers fresh food items in minimal time, allows customers to choose products based on their proximity, and facilitates smooth shopping experiences could revolutionize the supermarket industry.
3. Innovative Advertising in the Food Industry - Incorporating eye-catching and unusual methods, like bubble-wrapping food items, in advertising campaigns could potentially drive new customers to supermarkets and differentiate brands in a crowded market.
Industry Implications
1. Grocery Delivery Services - Grocery delivery services that aim to provide fresh produce without damaging their quality can leverage eco-friendly packaging options.
2. Supermarkets - Supermarkets that employ hyperlocal delivery networks and innovative advertising strategies could effectively compete with e-commerce giants in the online grocery industry.
3. Food Packaging Industry - Creating custom-made packaging solutions that cater to the specific needs of fresh produce and enable environmentally-friendly transportation of goods could lead to a major shift in the food packaging industry.
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