The Cartoon Network Animation Academy Campaign Promotes an Opportunity
Meghan Young — June 5, 2013 — Marketing
References: tbwaraad & ibelieveinadv
The Cartoon Network Animation Academy ad campaign promotes an exciting opportunity for those living in Abu Dhabi as well as those willing to move there for the newly launched program. In a day and age when animated shows of all forms are getting their due respect, it is only natural that more people would want to pursue such a stream as a career.
Conceived and executed by TBWA\RAAD, an ad agency based in Dubai, United Arab Emirates, the Cartoon Network Animation Academy ad campaign revolves around adorable sketched characters moseying around typical waiting areas. Yet it reads, "The wait is over." Art directed by Hiba Hassan with creative direction by Martin Lever, the campaign is full of promise for various reasons. It was illustrated by Aaron Blecha.
Conceived and executed by TBWA\RAAD, an ad agency based in Dubai, United Arab Emirates, the Cartoon Network Animation Academy ad campaign revolves around adorable sketched characters moseying around typical waiting areas. Yet it reads, "The wait is over." Art directed by Hiba Hassan with creative direction by Martin Lever, the campaign is full of promise for various reasons. It was illustrated by Aaron Blecha.
Trend Themes
1. Animation Academy Programs - There is a growing demand for animation academy programs which provides opportunities for development of this industry.
2. Cartoon Network Advertising Campaigns - Cartoon Network's advertising campaigns may tap into a new market segment such as those interested in pursuing animation as a career.
3. Opportunities in the Animation Industry - As animated shows continue to gain popularity, there are growing opportunities to pursue careers in this industry.
Industry Implications
1. Education - The animation academy programs highlight a potential new market segment for educational institutions.
2. Advertising - Cartoon Network's advertising campaigns may tap into a new market segment interested in pursuing animation as a career providing opportunities for ad agencies to capitalize on that.
3. Entertainment - The growth of the animation industry opens up opportunities for the entertainment industry to develop more animated shows and films.
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