The Brazilia Designer Shoe Outlet Campaign Centers Around Quirky Imagery
Meghan Young — June 21, 2013 — Fashion
References: creativefactor.co.za & ibelieveinadv
The Brazilia Designer Shoe Outlet ad campaign may promote the retailer's collection of boots, but strangely enough they are not shown in the prints at all. That is because the masterminds behind the ads wanted to show just how much women love their boots. Essentially, it gives the impression they never took them off via tanlines, faded denim and abruptly ended tattoos.
Conceived and executed by Creative Factor, an ad agency based in Durban, South Africa, the Brazilia Designer Shoe Outlet ad campaign demonstrates that addressing people's imaginations can be stronger than bombarding them with actual products. It was art directed by Dane Mellem with creative direction by Yogan Pillay. Artist Carl Peetz illustrated the campaign.
Conceived and executed by Creative Factor, an ad agency based in Durban, South Africa, the Brazilia Designer Shoe Outlet ad campaign demonstrates that addressing people's imaginations can be stronger than bombarding them with actual products. It was art directed by Dane Mellem with creative direction by Yogan Pillay. Artist Carl Peetz illustrated the campaign.
Trend Themes
1. Imagination Advertising - The Brazilia Designer Shoe Outlet ad campaign highlights the power of addressing people's imaginations instead of focusing solely on product shots, presenting an opportunity for disruptive innovation in advertising.
2. Boot Tanline Trend - The tanline imagery used in the Brazilia Designer Shoe Outlet ad campaign resonates with the trend of showcasing unique and bold fashion statements, creating opportunities for disruptive innovation in the fashion industry.
3. Artistic Illustrations - The Brazilia Designer Shoe Outlet ad campaign leverages unique artistic illustrations by Carl Peetz, which opens up possibilities for innovative collaborations between fashion brands and artists in the creative industry.
Industry Implications
1. Advertising - The Brazilia Designer Shoe Outlet ad campaign demonstrates the potential for disruptive innovation in the advertising industry by emphasizing the power of imagination in captivating consumers.
2. Fashion - The Brazilia Designer Shoe Outlet ad campaign taps into the boot tanline trend and offers a disruptive innovation opportunity for fashion brands to explore unique marketing strategies centered around bold fashion statements.
3. Creative Industry - The Brazilia Designer Shoe Outlet ad campaign, with its artistic illustrations by Carl Peetz, showcases the potential for disruptive innovation by fostering collaborations between fashion brands and artists within the creative industry.
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