Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,293 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,690 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,690 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,293 cutting edge ideas.

Phone-Incarcerating Beer Ads

Clean the Sky - Positive Eco Trends & Breakthroughs

The 'Amstel Safe' Campaign Gave Beer to Those with Locked Up Phones

— June 1, 2013 — Marketing
A campaign for Amstel Beer called 'Amstel Safe' helped free bar-goers from the constant interruption of their phones. Recognizing that social interactions are ruined by technology, ad agency NEXT-DC developed a campaign where bar patrons receive an Amstel beer if they locked off their phones. A coat check-like system was put in place where those that consented to lock away their phones received a free beer.

The goal of the campaign was to liberate people from the pressure that our smartphones connect us to. The constant stress of sharing activities and replying to work communications stunts the free time of many. By helping people get away from that stress, Amstel is positioning itself as a beer with a liberal-minded spirit.
Trend Themes
1. Anti-digital Socialization - The 'Amstel Safe' campaign reflects the trend of promoting in-person, phone-free socialization as a way to alleviate technology-induced stress and promote genuine connections.
2. Unplugged Experiences - The Amstel Safe campaign mirrors the trend of offering unplugged experiences where people can disconnect from their devices, enjoy a brand experience and potentially convert into loyal customers.
3. Immersive Advertising - Amstel Safe campaign ad exemplifies the trend of immersive advertising where brands use experiences to create positive associations with their products and promote brand awareness.
Industry Implications
1. Alcohol and Beverage - Alcohol and Beverage industry can introduce immersive ad campaigns and unplugged experiences to differentiate their brands and attract consumers who value disconnecting from technology.
2. Hospitality and Tourism - Hospitality and Tourism industry can embrace unplugged experiences and encourage socialization as a way to enhance their guests' well-being and offer unique experiences that distinguish them from competitors.
3. Advertising and Marketing - Advertising and Marketing industry can explore immersive campaigns that provide valuable experiences, create positive associations with brands, and generate buzz and social media engagement.
3.7
Score
Popularity
Activity
Freshness