Evanger's Dog and Cat Food Co. Sponsors Seder for Dogs
Katie Cordrey — April 10, 2009 — Eco
References: evangersdogfood.blogspot & nytimes
Evanger’s Dog and Cat Food Company of Wheeling, IL is sponsoring a Seder for dogs to promote its kosher pet foods. The foods are endorsed by the Chicago Rabbinical Council. The Saturday evening event will be held at Wigglyville Pet Store in Lakeview, IL.
According to the Jewish Law of the Torah, Jews must rid their homes of grains during Passover week. Kosher kitchens also do not combine dairy and meat for any reason. This can create conflict for those who consider their pets as part of the family, since pet food often contains grains or combinations of meat and milk.
According to the Jewish Law of the Torah, Jews must rid their homes of grains during Passover week. Kosher kitchens also do not combine dairy and meat for any reason. This can create conflict for those who consider their pets as part of the family, since pet food often contains grains or combinations of meat and milk.
Trend Themes
1. Kosher Pet Food Industry - The kosher pet food industry can capitalize on the intersection of religious values and pet ownership.
2. Customized Pet Food - Customized pet food that caters to specific dietary and religious restrictions can be a disruptive innovation opportunity.
3. Pet Food Brand Sponsorship - More pet food brands could sponsor pet-related events to promote their products and reach new audiences.
Industry Implications
1. Pet Food Industry - The pet food industry can explore and cater to niche diets and religious restrictions to expand their market share.
2. Pet Event Planning and Promotion Industry - There is potential for a specialized pet event planning and promotion industry to capitalize on pet-related events and sponsorships.
3. Religious Consumer Products Industry - Companies in the religious consumer products industry can look for opportunities to expand their product lines and cater to pet owners with specific religious needs.
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