Appealing to the credit-crunched consumer, brands seek to abandon luxury
Implications - Popularizing a more derelict and laid back approach to lifestyle, brands are using products and marketing that mocks luxury in order to better relate to a credit-crunched market. Ironically creating a sense of aspiration around being less indulgent, this approach is a shift towards more relatable branding.
Trend Themes
1. Desnobbification - Brands that reject luxury and prestige to cater to credit-crunched consumers.
2. Defacement - Street art as a commentary on luxury brands.
3. Stereotype Humor - Mocking snobbish behavior and elite educational institutions.
Industry Implications
1. Luxury Goods - Opportunity to explore marketing and branding alternatives to classic luxury.
2. Fashion - How street style and culture can be used as inspiration to subvert high-end fashion.
3. Food and Beverage - Innovations in food and beverage that reimagines traditional recipes in new ways.
6 Featured, 54 Examples:
624,798 Total Clicks
Date Range:
May 12 — Oct 13
Trending:
Mild
Consumer Insight Topics:
