The Zoo Book by Yago Partal Displays Cute Animals in Chic Clothes
Tana Makmanee — March 22, 2013 — Unique
References: zooportraits.tumblr & honestlywtf
With the amount of fashion editorials and print advertisements floating about, it takes something really unique and unusual to catch a consumer's attention, but the Zoo Book by Yago Partal will definitely catch your eye with its use of animals dressed up in finely designed apparel.
While traditional fashion ads are filled with models strutting around wearing the designer's clothing, they often lack any exclusive element that makes it stand out from the rest. This Zoo Book however, features some out-of-the-ordinary images of animals wearing stylish pieces of clothing, which is sure to make an impression on anyone that walks by. These prints showcase all kinds of creatures from bunnies and foxes to pigs and racoons, decked out in dapper jackets and shirts.
The pictures only showcase the animals from the waist up, giving each one of them a human-like appearance.
While traditional fashion ads are filled with models strutting around wearing the designer's clothing, they often lack any exclusive element that makes it stand out from the rest. This Zoo Book however, features some out-of-the-ordinary images of animals wearing stylish pieces of clothing, which is sure to make an impression on anyone that walks by. These prints showcase all kinds of creatures from bunnies and foxes to pigs and racoons, decked out in dapper jackets and shirts.
The pictures only showcase the animals from the waist up, giving each one of them a human-like appearance.
Trend Themes
1. Animal Dress-up Trend - The trend of dressing animals in fashionable clothing has an opportunity to disrupt the fashion industry by creating a unique niche market for animal fashion apparel and accessories.
2. Photography with Animal Models Trend - The trend of showcasing animals as models can disrupt the photography industry by creating a new market for animal photography for commercial advertisement and consumer print media.
3. Humor in Advertising Trend - The trend of using humor to attract consumers can disrupt the advertising industry by employing unconventional and unusual images that grab the attention of the viewers.
Industry Implications
1. Fashion Industry - The fashion industry has disruptive innovation opportunities to create animal fashion apparel and accessories for a unique niche market inspired by the Zoo Book.
2. Photography Industry - The photography industry has disruptive innovation opportunities to tap into the market of unconventional and humorous photography with animal models for commercial and consumer print media.
3. Advertising Industry - The advertising industry has disruptive innovation opportunities to create unconventional and humorous ads that grab the attention of consumers with unique and unusual images like those depicted in the Zoo Book.
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