McCann's Lezita Chicken Nuggets Campaign Targets Picky Eaters
Leslie Chen — August 27, 2013 — Marketing
References: mccann.tr & adsoftheworld
Kids are known for being picky eaters, but Lezita Chicken Nuggets seems to have found a solution for this constant parental dilemma.
Coming from advertising agency McCann in Istanbul, the campaign includes two print ads with visuals that could trick you upon first glance. The images may look like a normal tunnel that you drive through on the road, but it also doubles as a child's mouth, alluding to the good old "here comes the train!" method when attempting to feed those with picky appetites. Featuring a train tunnel as well as one for a car, the advertisements promote the product's new train and car-shaped nuggets.
The Lezita Chicken Nuggets ads also feature Folker Wrage as the campaign's Chief Creative Officer.
Coming from advertising agency McCann in Istanbul, the campaign includes two print ads with visuals that could trick you upon first glance. The images may look like a normal tunnel that you drive through on the road, but it also doubles as a child's mouth, alluding to the good old "here comes the train!" method when attempting to feed those with picky appetites. Featuring a train tunnel as well as one for a car, the advertisements promote the product's new train and car-shaped nuggets.
The Lezita Chicken Nuggets ads also feature Folker Wrage as the campaign's Chief Creative Officer.
Trend Themes
1. Interactive Advertising - Opportunity for advertisers to create engaging and interactive campaigns that capture consumers' attention.
2. Creative Product Packaging - Innovative packaging designs that appeal to children and make mealtime more enjoyable.
3. Targeted Marketing to Parents - Marketing strategies that focus on appealing to parents of picky eaters and offering solutions.
Industry Implications
1. Advertising - Utilize creative and interactive advertising techniques to engage consumers and promote products.
2. Food and Beverage - Develop fun and kid-friendly packaging for food products to attract children and make mealtime more appealing.
3. Parenting and Childcare - Create marketing campaigns and products that provide solutions for parents dealing with picky eaters.
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