The Moncler Gamme Rouge Fall/Winter 2013 Campaign is Cozy
Jana Pijak — August 30, 2013 — Marketing
References: eng.moncler & fuckingyoung.es
Jae Yoo channels his inner eskimo in the Moncler Gamme Rouge Fall/Winter 2013 campaign. The bundled up model poses outdoors while sporting a patterned fut coat and polarized ski googles from the outerwear label's latest collection.
Jae also poses with a furry costar, a husky puppy who adds an adorable element to the striking advertorial series. Captured by legendary photographer
Steven Meisel of Italian Vogue fame, the Moncler Gamme Rouge Fall/Winter 2013 campaign embodies the brand's signature aesthetic of luxury, comfort and practicality for their loyal consumer.
This winter-ready collection embraces the label's luxe fur-crafted coats and other eskimo-inspired garments that are sure to keep one both warm and glamorous during the harsh and cold months of the upcoming season.
Jae also poses with a furry costar, a husky puppy who adds an adorable element to the striking advertorial series. Captured by legendary photographer
Steven Meisel of Italian Vogue fame, the Moncler Gamme Rouge Fall/Winter 2013 campaign embodies the brand's signature aesthetic of luxury, comfort and practicality for their loyal consumer.
This winter-ready collection embraces the label's luxe fur-crafted coats and other eskimo-inspired garments that are sure to keep one both warm and glamorous during the harsh and cold months of the upcoming season.
Trend Themes
1. Luxury Outerwear - Opportunity for disruptive innovation lies in creating sustainable and cruelty-free alternatives to traditional fur-based outerwear.
2. Animal-inspired Fashion - Disruptive innovation opportunity lies in designing and producing ethically sourced and cruelty-free animal-inspired fashion pieces using innovative materials and technologies.
3. Outdoor Brand Collaborations - Opportunity for disruptive innovation exists in partnering with outdoor brands to create functional and stylish outerwear collections for the adventurous and fashion-conscious consumer.
Industry Implications
1. Fashion - In the fashion industry, disruptive innovation can be achieved by incorporating sustainable practices and materials in the production of luxury outerwear.
2. Textile - The textile industry has a disruptive innovation opportunity in developing innovative and sustainable fabrics and materials for animal-inspired fashion.
3. Outdoor Gear - Outdoor gear industry can embrace disruptive innovation by collaborating with fashion brands to create stylish and functional outerwear collections for outdoor enthusiasts.
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