ChaiElixir Turns Chai Tea into a Refreshing Sparkling Flavored Drink
Laura McQuarrie — August 7, 2015 — Lifestyle
References: chaielixir & bevindustry
Using chai tea as a base, 'ChaiElixir' drinks are enhanced with natural flavors and effervescence. While enjoying a hot cup of chai tea might have only been part of a morning, mid-day or nightly ritual, this sparking chai drink is a much more convenient grab-and-go option for any time of day or a special occasion, since it is pre-prepared, bottled and most likely when it is purchased, chilled.
Since chai spice is a black tea, it has a natural caffeine content that makes it slightly energizing.
Fruit and spices are added to the drinks so that the beverages take on flavors from White Tea, Oolong and Green Tea. It's becoming quite popular for tea to be crossed over with other beverages, in the form of coffee beans infused with green tea, smoothies made with a base of tea or wine-inspired tea.
Since chai spice is a black tea, it has a natural caffeine content that makes it slightly energizing.
Fruit and spices are added to the drinks so that the beverages take on flavors from White Tea, Oolong and Green Tea. It's becoming quite popular for tea to be crossed over with other beverages, in the form of coffee beans infused with green tea, smoothies made with a base of tea or wine-inspired tea.
Trend Themes
1. Sparkling Chai Beverages - ChaiElixir's sparkling chai drinks offer a convenient and refreshing grab-and-go option for any time of day.
2. Tea Fusion - The trend of crossing tea over with other beverages, such as coffee and smoothies, presents opportunities for innovative flavor combinations.
3. Enhanced Tea Flavors - Adding fruits and spices to tea beverages creates unique flavor profiles and appeals to consumers seeking new taste experiences.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can capitalize on the growing popularity of sparkling chai drinks by creating their own unique variations with additional flavors and ingredients.
2. Tea Retail - Tea retailers can embrace the trend of tea fusion by creating innovative tea-based products that combine different types of tea with complementary beverages.
3. Flavoring Ingredients - Suppliers of fruits and spices can tap into the demand for enhanced tea flavors by offering a wide range of high-quality ingredients for beverage manufacturers.
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