Pearl's Finest Teas Brings Taiwan's Salty Coffee to Los Angeles
Katherine Pendrill — January 9, 2017 — Business
References: pearlsfinestteas & sprudge
While the Taiwanese have been enjoying salty coffee for years, the drink is only just beginning to gain popularity in North America. One shop that is helping introduce Americans to the sweet and salty beverage is Pearl's Finest Teas in Los Angeles, California.
Pearl's Finest Teas is a hip boba tea shop that is popular with the Millennial crowd due to its colorful drinks and Instagram-friendly decor. One of the shop's most unique drinks is its Sea Salt Black Coffee, which is a take on the popular Taiwanese drink. The salty coffee consists of 48-hour cold brew made from locally roasted Gaviña beans, infused with pink Himalayan sea salt and then topped with a thick layer of velvety vanilla whipped cream. The result is a perfect blend of sweet and salty flavors with nutty vanilla undertones.
With flavors such as salted caramel already popular at many coffee shops, salty coffee could be the next drink to take the coffee world by storm.
Pearl's Finest Teas is a hip boba tea shop that is popular with the Millennial crowd due to its colorful drinks and Instagram-friendly decor. One of the shop's most unique drinks is its Sea Salt Black Coffee, which is a take on the popular Taiwanese drink. The salty coffee consists of 48-hour cold brew made from locally roasted Gaviña beans, infused with pink Himalayan sea salt and then topped with a thick layer of velvety vanilla whipped cream. The result is a perfect blend of sweet and salty flavors with nutty vanilla undertones.
With flavors such as salted caramel already popular at many coffee shops, salty coffee could be the next drink to take the coffee world by storm.
Trend Themes
1. Salty Coffee Trend - The rise in popularity of salty coffee drinks, like Pearl's Finest Teas' Sea Salt Black Coffee, could disrupt the coffee industry by offering a unique flavor experience for consumers.
2. Cold Brew Trend - The increasing demand for cold brew beverages, such as Pearl's Finest Teas' 48-hour cold brew, presents an opportunity for coffee shops and beverage companies to expand their offerings and cater to consumer preferences.
3. Hip Boba Tea Shop Trend - The success of trendy boba tea shops like Pearl's Finest Teas, which attracts Millennials with its colorful drinks and Instagram-friendly decor, highlights the potential for innovative and visually appealing concepts in the beverage industry.
Industry Implications
1. Coffee Industry - The coffee industry could benefit from the salty coffee trend by introducing new flavor profiles and appealing to adventurous consumers who are looking for unique beverage experiences.
2. Beverage Industry - The growing popularity of cold brew and salty coffee opens up opportunities for the beverage industry to develop innovative products that cater to changing consumer preferences and offer refreshing flavor options.
3. Boba Tea Shop Industry - The success of hip boba tea shops like Pearl's Finest Teas indicates a potential market for innovative beverage concepts that cater to the Millennial demographic and prioritize visual appeal and Instagrammable experiences.
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