The Nomi Brand Unviels Three New Japanese-Inspired Cold Coffee Brews
References: nomidrinks & foodbev
Nomi launched a new line of cold coffee brews that features three unique Japanese-inspired flavors. The new range of all-natural cold coffees includes 'Tokyo Black,' 'Kyoto Iced' and 'Osaka Almond' flavors. These three flavors provide a unique selection to suit various tastes.
The entire line is made with 100 percent natural ingredients. In order to maintain a smooth flavor experience, the coffees are never heated. Instead of brewing these beverages, Nomi uses a 16 hour cold brewing system that ensures low acidity and a reduced calorie count.
This collection of cold coffees was inspired by the ready-to-drink caffeine products currently available throughout Japan. The unique differentiating factor of this brand is its focus on all-natural ingredients and the use of reduced sugars. Each coffee is also packaged in a glass bottle with a resealable lid that allows consumers to bring coffee wherever they go.
The entire line is made with 100 percent natural ingredients. In order to maintain a smooth flavor experience, the coffees are never heated. Instead of brewing these beverages, Nomi uses a 16 hour cold brewing system that ensures low acidity and a reduced calorie count.
This collection of cold coffees was inspired by the ready-to-drink caffeine products currently available throughout Japan. The unique differentiating factor of this brand is its focus on all-natural ingredients and the use of reduced sugars. Each coffee is also packaged in a glass bottle with a resealable lid that allows consumers to bring coffee wherever they go.
Trend Themes
1. Japanese-inspired Cold Coffee Brews - Opportunity for coffee retailers to create their own unique line of cold coffee with regional flavors using natural ingredients.
2. All-natural Cold Brew Coffee - Opportunity to innovate with cold brewing process using only natural ingredients and no artificial flavors or sweeteners.
3. Resealable Glass Bottled Coffee - Opportunity for beverage industries to introduce more eco-friendly packaging options for cold coffee products.
Industry Implications
1. Beverage - The natural ingredients trend in cold brew coffee presents opportunities for beverage brands to promote healthier options and appeal to consumers with dietary restrictions.
2. Retail - The Japanese-inspired cold brew coffee trend presents an opportunity for retailers to create unique and exclusive coffee lines to attract existing and new customers.
3. Sustainability - The availability of resealable glass bottles for cold coffee presents an eco-friendly and sustainable packaging option, especially for industries where plastic is typically used.
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