The Iconic Tim Hortons Iced Capp Now Comes in a Bottled Format
Laura McQuarrie — July 15, 2016 — Lifestyle
References: newswire & marketingmag
Tim Hortons' Iced Capp has been a staple summer menu item since the early 90s and it is now being offered in a new bottled format for consumers who are always on the go.
Instead of being poured into a plastic takeaway cup and served with a lid and a straw, the all-new Bottled Iced Capp comes in a bottle with a screw-on cap that can be conveniently consumed at an individual's leisure. The Bottled Iced Capp comes in three flavors: Original, Mocha and Vanilla, which will be sold through national grocery and convenience stores.
The Tim Hortons Iced Capp quickly became one of the chain's most popular chilled beverages and this conveniently bottled and ready-to-drink option will support the brand's other retail product offerings nicely.
Instead of being poured into a plastic takeaway cup and served with a lid and a straw, the all-new Bottled Iced Capp comes in a bottle with a screw-on cap that can be conveniently consumed at an individual's leisure. The Bottled Iced Capp comes in three flavors: Original, Mocha and Vanilla, which will be sold through national grocery and convenience stores.
The Tim Hortons Iced Capp quickly became one of the chain's most popular chilled beverages and this conveniently bottled and ready-to-drink option will support the brand's other retail product offerings nicely.
Trend Themes
1. Bottled Coffee Drinks - Opportunity to innovate and expand the bottled coffee drinks market
2. Convenience Packaging - Potential for disruption in the packaging industry by creating innovative convenience packaging
3. Retail Food and Beverage - Opportunity to innovate and expand the retail food and beverage market with new products and offerings
Industry Implications
1. Beverage Industry - Potential for innovation within the beverage industry to create more on-the-go options
2. Packaging Industry - Opportunity to create more innovative and sustainable packaging for on-the-go products and beverages
3. Convenience Store Industry - Opportunity to expand the convenience store industry with new and innovative products, such as Tim Horton's Bottled Iced Capp
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