Capturing attention with cute images of infants and toddlers
Implications - It's evident that consumers respond well to cute imagery, which is why advertisements featuring cute babies are so popular. One of the most notable ads of all time is Evian's 2009 commercial featuring rollerskating babies; this kicked off a slew of ads themed on infants, making them now a common part of the advertising game. Babies are used in ads for all kinds of products, from insurance and clothing to mattresses and motorcycles, and -- unless consumers suddenly stop thinking they're cute -- brands are unlikely to stop.
Trend Themes
1. Baby-centric Ad Campaigns - Advertising campaigns incorporating babies in their ads are becoming increasingly more common, appealing to consumer's love for cute imagery.
2. Use of Infant Model Photography in Advertisements - Advertising agencies are creatively featuring babies to capture the attention of consumers in print and digital ads.
3. Child Perspective Campaigns - Some advertising campaigns aimed towards parents are attempting to cater to children as well, showcasing imaginative worlds and items from a baby's perspective.
Industry Implications
1. Advertising - Incorporating cute babies into advertisements could increase audience engagement and brand recognition.
2. Baby Products - Advertisements that showcase infant products with a creative and imaginative flair could appeal to parents and stand out from competitors in this industry.
3. Marketing and Branding - Marketing and brand professionals could utilize a child's perspective and creative campaign themes to portray the brand in a unique way that captivates audiences.
