The Heinz Golden Sleep Ads Show Sleeping in Action
Meghan Young — April 16, 2011 — Marketing
References: ibelieveinadv
The Heinz Golden Sleep ad campaign is on set, so ready, set, ACTION! This cute and clever campaign is certainly direct. It shows that this Chinese baby milk product will cue sleepy time as soon as you say "Go!"
Conceived by Invisible Advertising based in Guangzhou, China, the Heinz Golden Sleep ad campaign features three adorable print ads. Each of these ads stars a different baby posed in deep sleep with a director's clapperboard just visible, showing how in control parents are with this magical sleep concoction on hand.
The Heinz Golden Sleep ad campaign was creatively directed by Kent Ruan with art direction by Alan Jove, Sunny Tian and Kedy, copywriting by Rocky Ye, photography by Will So and retouching by Figo Dong.
Conceived by Invisible Advertising based in Guangzhou, China, the Heinz Golden Sleep ad campaign features three adorable print ads. Each of these ads stars a different baby posed in deep sleep with a director's clapperboard just visible, showing how in control parents are with this magical sleep concoction on hand.
The Heinz Golden Sleep ad campaign was creatively directed by Kent Ruan with art direction by Alan Jove, Sunny Tian and Kedy, copywriting by Rocky Ye, photography by Will So and retouching by Figo Dong.
Trend Themes
1. Baby Sleep Aid Advertising - A trend for using creative print ads with adorable babies to market sleep aids for babies.
2. Direct Advertising - A trend for using direct and clever concepts to market infant formula products.
3. Parental Control Messaging - A trend for emphasizing parental control in baby care through marketing messages.
Industry Implications
1. Baby Formula Industry - An industry that has an opportunity to disrupt the market with direct and clever advertising campaigns that emphasize control for parents.
2. Print Advertising Industry - An industry that has an opportunity to leverage the trend for creative print ads with cute babies to market baby sleep aid products.
3. Marketing and Advertising Industry - An industry that has an opportunity to innovate with messaging that emphasizes parental control over their baby's sleep and care.
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