H & M Kids Flash Mob Invades Union Square in San Francisco
Ringo Fai — June 15, 2010 — Pop Culture
It was an ordinary Saturday afternoon in Union Square, San Francisco, then the H&M kids flash mob started. The place quickly turned into a huge breakdance battle between over 55 kids with crazy funky moves, fitted in H&M gear.
The music was banging and it’s obvious that everyone in the square was totally infected. People around the street were immediately attracted to the kids’ funky moves and very much enjoyed this happy interruption from their ordinary days.
The H&M kids flash mob was incredibly great and the video was choreographed and recorded almost exclusively for internet dissemination.
The music was banging and it’s obvious that everyone in the square was totally infected. People around the street were immediately attracted to the kids’ funky moves and very much enjoyed this happy interruption from their ordinary days.
The H&M kids flash mob was incredibly great and the video was choreographed and recorded almost exclusively for internet dissemination.
Trend Themes
1. Flash Mob Marketing - The trend of using flash mobs to advertise and create exciting experiences for consumers, with a focus on social media dissemination.
2. Youth Dance Culture - The trend of youth embracing dance as a form of self-expression and cultural identity, creating opportunities for new styles and related products.
3. Branded Apparel Events - The trend of companies hosting dance events and battles, featuring their own branded apparel as part of the experience.
Industry Implications
1. Apparel Retail - Opportunities for apparel retailers to leverage youth dance culture and branded apparel events to create exciting brand experiences and increased sales.
2. Social Media Marketing - The potential for flash mob marketing to go viral on social media, creating organic buzz and brand awareness.
3. Event Planning - The growing demand for unique and exciting events, such as dance battles, creates opportunities for event planning and production companies to offer innovative experiences.
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