The Etisalat Yellow Pages Print Ads Makes Products 'Stand Out'
Meghan Young — November 19, 2011 — Marketing
References: yellowpages.ae & ibelieveinadv
The Etisalat Yellow Pages ad campaign shows the world why yellow is best. With this color as the backdrop of the business finding company, it really makes services and products 'Stand Out,' as the tag line simply states. Of course, the pandemonium caused when yellow is set on yellow can only be imagined.
Conceived and executed by Lowe Mena, an ad agency based in Dubai, the Etisalat Yellow Pages ad campaign is as simple and direct as its tag line. Now offering its unrivalled services online through Etisalat, Yellow Pages in the United Arab Emirates shows that the color yellow really can make a difference. It ensures that businesses will not get lost amidst there competitors while gaining their own competitive edge.
Conceived and executed by Lowe Mena, an ad agency based in Dubai, the Etisalat Yellow Pages ad campaign is as simple and direct as its tag line. Now offering its unrivalled services online through Etisalat, Yellow Pages in the United Arab Emirates shows that the color yellow really can make a difference. It ensures that businesses will not get lost amidst there competitors while gaining their own competitive edge.
Trend Themes
1. Colorful Branding - Using vibrant colors like yellow in branding campaigns can make products and services stand out, catching the attention of customers and creating a memorable brand image.
2. Simplicity in Advertising - Simple and direct ad campaigns, like the Etisalat Yellow Pages, can effectively convey the message and value proposition of a business, cutting through the clutter and engaging the audience.
3. Online Business Directories - The shift of traditional business directories, like Yellow Pages, to online platforms provides new opportunities for businesses to gain visibility and ensure they are not lost among competitors.
Industry Implications
1. Advertising and Marketing - The advertising industry can leverage the concept of using eye-catching colors and simplicity in campaigns to help brands differentiate themselves and attract customers.
2. Printing and Publishing - Printing and publishing companies can explore innovative ways to showcase the impact of colors in their advertising materials to help clients enhance their brand visibility.
3. Online Directories and Search Engines - The industry of online directories and search engines can continuously improve their platforms to offer businesses more visibility and effective means of reaching their target audience.
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