The Bic Flex 3 Commercial Takes Competitive Sports to a Whole Other Level
Chalaine Mantha — April 13, 2011 — Marketing
References: bicworld & adsoftheworld
You may not be sure what to expect from the Bic Flex 3 commercial as it starts off with a man in a steamy shower. He is covered in shaving cream and starts to shave every little hair off his body. The ad soon becomes humorous as the man emerges from the shower onto a curling rink in a tiny bathing suit. He then proceeds to become a human curling stone that glides across the ice, trying to pursue a victory.
The Bic Flex 3 commercial is comically titled 'WTF! Insane human curling.' The ad is hilarious because of how seriously the rearranged sport is portrayed throughout the piece, provoking plenty of laughs from the viewing audience.
The Bic Flex 3 commercial is comically titled 'WTF! Insane human curling.' The ad is hilarious because of how seriously the rearranged sport is portrayed throughout the piece, provoking plenty of laughs from the viewing audience.
Trend Themes
1. Humorous Advertising - Opportunity for brands to create funny and memorable advertisements like the Bic Flex 3 commercial.
2. Unconventional Sports - Potential for the development of new and unconventional sports that merge different activities, like human curling.
3. Physical Comedy - Growth in the use of physical comedy in advertising to capture audience attention and generate laughter.
Industry Implications
1. Advertising - Advertising agencies can explore new ways to incorporate humor into their campaigns to engage consumers.
2. Sports - Opportunity for sports companies to create and promote unique and unconventional sports experiences.
3. Entertainment - Comedians and entertainers can leverage physical comedy in advertisements and live performances to entertain audiences.
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