The Museu de Arte de Sao Paulo Ads Salutes Its 64th Birthday
Meghan Young — November 16, 2011 — Marketing
References: masp.art.br & ibelieveinadv
It appears as though the Museu de Arte de Sao Paulo ad campaign has taken a page straight out of one of the 'Harry Potter' books. Just like the animated paintings that are part of the magical world of Hogwarts, these famous oil paintings are strangely active. Of course, celebrating their home's 64 birthday would even the most stoic canvas lively. Fun and playful, these print ads will surely inspire others to come celebrate with them.
Conceived and executed by DDB, an ad agency based in Brazil, the Museu de Arte de Sao Paulo ad campaign also seems to touch upon a recent fad in the art and photography industry that centers around historical paintings. By introducing a modern tweak, in this case a cupcake and candle, these ads hope to appeal to younger generations.
Conceived and executed by DDB, an ad agency based in Brazil, the Museu de Arte de Sao Paulo ad campaign also seems to touch upon a recent fad in the art and photography industry that centers around historical paintings. By introducing a modern tweak, in this case a cupcake and candle, these ads hope to appeal to younger generations.
Trend Themes
1. Animated Paintings - Introducing technology to traditional art forms, creating interactive and dynamic experiences for viewers.
2. Historical Paintings - Reviving interest in historical art through modern and relatable interpretations.
3. Generational Appeal - Using contemporary elements to engage and attract younger audiences to traditional art spaces.
Industry Implications
1. Art - Exploring new ways to showcase and experience traditional art, integrating technology and modern concepts.
2. Advertising - Applying innovative and captivating approaches to engage audiences and promote various establishments and events.
3. Photography - Creating modern interpretations of historical art, bridging the gap between past and present.
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