These Columbia Sportswear Ads Remind You of the Rays' Risks
Amelia Roblin — October 3, 2011 — Lifestyle
References: columbia & adsoftheworld
Plenty of people agree that more fear is felt for the things one cannot see -- a universal truth that these Columbia Sportswear ads aim, literally, to demonstrate. The manufacturer of outdoorsy clothing is advertising its line of Omni-Shade technology garments, designed to block the harmful effect of UVA and UVB rays when even the wearer is unaware of them.
The Simple agency of China attached the tagline that "When you can't see what harms you, it's more dangerous," and in place of invisible beaming light, darts and arrows come shooting from the hot sun. Suggesting that a stab in the short term is comparable to a terrible burn and skin cancer down the track, these Columbia Sportswear ads show you that even though they're imperceptible, you should be dodging rays like your life depends on it.
The Simple agency of China attached the tagline that "When you can't see what harms you, it's more dangerous," and in place of invisible beaming light, darts and arrows come shooting from the hot sun. Suggesting that a stab in the short term is comparable to a terrible burn and skin cancer down the track, these Columbia Sportswear ads show you that even though they're imperceptible, you should be dodging rays like your life depends on it.
Trend Themes
1. Outdoor Safety Awareness - Creating advertisements that visually demonstrate the hidden dangers of the outdoors, such as harmful sun rays, and the importance of taking precautions.
2. Disruptive Visual Advertising - Using eye-catching and attention-grabbing visuals, like darts and arrows shooting from the sun, to communicate a message and engage the audience.
3. Invisible Threat Protection - Developing innovative technologies, like Columbia Sportswear's Omni-Shade garments, to protect individuals from unseen dangers, such as UVA and UVB rays.
Industry Implications
1. Outdoor Apparel - The outdoor clothing industry can leverage this concept to promote their products and educate consumers about the need for sun protection.
2. Advertising and Marketing - Ad agencies and marketers can explore new, disruptive ways to convey messages and capture audience attention with visually impactful campaigns.
3. Health and Wellness - Companies in the health and wellness industry can focus on creating innovative products and solutions that protect individuals from invisible threats to their well-being.
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