Facial recognition technology becoming more prevalent
Implications - In the past, facial recognition technology saw limited uses; it was primarily reserved for security tools and similar innovations. And while there is still a market for these tools, brands are becoming increasingly more creative with facial recognition technology. Social media sites are using it to make their sites easier to use (tagging photos, for example) and other brands are applying it toward everyday products, such as vending machines. The latter example demonstrates how facial recognition technology provides a superior way to target and zero in on customers, something that can be translated from product dispensers to other forms of retail and marketing.
Trend Themes
1. Facial Recognition Technology - Facial recognition technology is becoming more prevalent and is being used creatively in everyday products such as vending machines, providing superior ways to target and zero in on customers.
2. Social Media Integration - Social media sites are integrating facial recognition technology to make their sites easier to use, such as with tagging photos, and to promote interactive campaigns.
3. Security Innovation - Companies that innovate to create safer digital spaces, such as through facial recognition software, will attract consumers who are highly apprehensive about online security.
Industry Implications
1. Retail - Retail companies can benefit from facial recognition technology to provide superior customer targeting and to customize content and suggested products according to demographic attributes.
2. Social Media - Social media platforms can benefit from integrating facial recognition technology to improve site usability and promote interactive campaigns.
3. Security - Companies that innovate to create safer digital spaces, such as through facial recognition software, can tap into the demand of consumers who are highly apprehensive about online security.
9 Featured, 64 Examples:
841,263 Total Clicks
Date Range:
Jun 11 — Jan 12
Trending:
Average
Consumer Insight Topics:
