Black Unlimited VISA Campaign Promotes a Blade-Proof Product
Amelia Roblin — September 8, 2011 — Marketing
References: santanderrio.ar & adsoftheworld
Between smartphone apps and convenience cards, accessing people's personal funds is much easier than you'd like to believe. This Santander Black Unlimited VISA campaign, however, asserts that this particular product will keep your money secured to you.
The advertising agency that designed these four prints used the image of a cavalier in full armor, suggesting a historical symbol of human invulnerability. The metal-clad character appears in four different scenarios in modern day settings, confronted with possible occurrences that can effect him despite his guise.
According to this Santander Black Unlimited VISA campaign, falsification and the theft of your credit card are yet still not a problem. Added benefits of the asserted include rewards and the ability to make purchases without it on your person.
The advertising agency that designed these four prints used the image of a cavalier in full armor, suggesting a historical symbol of human invulnerability. The metal-clad character appears in four different scenarios in modern day settings, confronted with possible occurrences that can effect him despite his guise.
According to this Santander Black Unlimited VISA campaign, falsification and the theft of your credit card are yet still not a problem. Added benefits of the asserted include rewards and the ability to make purchases without it on your person.
Trend Themes
1. Identity Protection - The trend of advertising identity protection through innovative and secure products and services.
2. Historical Symbolism in Advertising - The trend of using historical symbols in advertising to assert brand superiority and trust.
3. Convenient Payment Options - The trend of promoting convenient payment options and the perception of accessible funds through secure payment products.
Industry Implications
1. Financial Services - The financial services industry can take advantage of the trend of promoting secure payment products, like Santander Black Unlimited VISA, to attract and retain customers.
2. Advertising and Marketing - The advertising and marketing industry can leverage the trend of using historical symbolism to promote brand trust and loyalty.
3. Cybersecurity - The cybersecurity industry can benefit from the trend of promoting identity protection and secure payment options to develop new products and services.
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