The ALTO Mobili Ad Campaign is 'Oh So Pretty'
Meghan Young — November 18, 2011 — Marketing
References: beloborod.photodom & ibelieveinadv
Taking into consideration that some of the most popular viral videos out there happen to involve irresistibly cute puppies, the ALTO Mobili ad campaign definitely has something going for it. Although this Yorkshire Terrier sofa does seem like something out of the Twilight Zone, there are more than a few people who would wish to have it in their home. ALTO Mobili grants those wishes on a more realistic level, of course.
Conceived and executed by Power CS, an ad agency based in Russia, the ALTO Mobili ad campaign compares one of its signature couches to a piece of furniture made up of adorable dogs. With the simple tag line "Oh so pretty," it drums up an image of shoppers and owners lovingly petting this couch, as if it really were a pup.
Conceived and executed by Power CS, an ad agency based in Russia, the ALTO Mobili ad campaign compares one of its signature couches to a piece of furniture made up of adorable dogs. With the simple tag line "Oh so pretty," it drums up an image of shoppers and owners lovingly petting this couch, as if it really were a pup.
Trend Themes
1. Viral Advertising - Adopting unique and eye-catching ad campaigns can help companies bring quick recognition and attention, with further promotion and social sharing increasing the extent of exposure
2. Pet-inspired Furniture - Introducing pet-inspired furniture can attract pet lovers who may love to have fun and creative decor for their homes
3. Cute and Quirky Home Decor - Offering cute and quirky home decor items can add a fun and whimsical touch to customers’ homes
Industry Implications
1. Furniture - Furniture manufacturers can innovate their designs by introducing new themes and styles to fit customers’ personality and interests
2. Home Decor - Home decor businesses can offer unique and non-traditional items that represent customers’ interests and hobbies
3. Advertising - Ad agencies can explore new and creative advertising campaigns that showcase products in a way that resonates with customers’ emotions and personalities
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