The AmtrakConnect Ads Advertise Internet While Traveling
Meghan Young — November 17, 2011 — Autos
References: amtrak & ibelieveinadv
Many companies, especially those who specialize in the travel industry, are starting to realize that providing free Wi-Fi is sure to boost business and that is why the National Railroad Passenger Corporation, Amtrak, is advertising its new AmtrakConnect service. Interestingly enough, its AmtrakConnect print ads have a very retro feel to it, as though they have been offering this Wi-Fi service for some time now.
Conceived and executed by Arnold DC, an ad agency based in Arlington, Texas, the AmtrakConnect ad campaign effectively illustrates, thanks to talented artist Andrew Bannecker, just how convenient the AmtrakConnect service is. It provides Internet connection along their route so that people will not feel so remote, even if they actually are.
The AmtrakConnect ad campaign was art directed by Kelly Cooper.
Conceived and executed by Arnold DC, an ad agency based in Arlington, Texas, the AmtrakConnect ad campaign effectively illustrates, thanks to talented artist Andrew Bannecker, just how convenient the AmtrakConnect service is. It provides Internet connection along their route so that people will not feel so remote, even if they actually are.
The AmtrakConnect ad campaign was art directed by Kelly Cooper.
Trend Themes
1. Free Wi-fi Services - The trend of providing free Wi-Fi services is emerging across all types of industries and businesses.
2. Print Ad Campaigns - The trend of bringing retro aesthetics to modern print ad campaigns is on the rise and can create a disruptive innovation approach.
3. Illustrated Advertisements - The trend of using hand-illustrated artwork in advertisements is a unique way to showcase a company's services or products and can provide a disruptive approach.
Industry Implications
1. Travel Industry - The travel industry is one of the leading industries to provide free Wi-Fi services, thus creating an opportunity to appear more competitive and tech-savvy.
2. Advertising Industry - The advertising industry has a chance to embrace retro aesthetics in modern campaigns and create a disruptive approach in managing marketing campaigns.
3. Art & Design Industry - The art and design industry is another industry that can provide unique illustrations for marketing and promotional campaigns for businesses seeking a creative approach.
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