Cause-driven products become prevalent in the cosmetics industry
Implications - While fashion industry players have continued to involve themselves with social good campaigns from fair trade to fur, the beauty industry has been relatively slow to follow suit. However, some beauty brands are starting to catch up by doing their part, whether it’s creating an eco-friendly line of products or ensuring that portions of sales go toward specific causes. In an age where charity and social good is practically expected of businesses, no brand—beauty or otherwise—can really afford to sit out on the social cause game.
Trend Themes
1. Cause-driven Products - More beauty brands are starting to do their part in creating eco-friendly or socially responsible products
2. Fair Trade and Organic Ingredients - Businesses are turning to fair trade and organic ingredients that benefit local communities and the environment
3. Social Cause Marketing - Brands are expected to participate in social causes and can benefit from aligning their products with a greater purpose
Industry Implications
1. Beauty and Cosmetics - The beauty industry is an ideal industry that can create sustainable products and contribute to social good causes
2. Fashion and Apparel - Fashion players have been involving themselves with social good campaigns from fair trade to fur
3. Sustainable Agriculture - Businesses can benefit from sourcing fair trade and organic ingredients that benefit local communities and the environment
6 Featured, 37 Examples:
316,006 Total Clicks
Date Range:
Jan 11 — Jan 12
Trending:
Average
Consumer Insight Topics:
