The Olvarit Babyfoods Commercial Brings Tots to a Fancy Restaurant
Chalaine Mantha — April 30, 2011 — Lifestyle
References: duvalguillaume & adsoftheworld
The advertising agency Duval Guillaume in Belgium has created an Olvarit babyfoods commercial that is absolutely adorable. The ad features a "babies-only" tasting that takes place at a fancy restaurant in Belgium called De Pastorie. A chef prepares meals for the little tots out of Olvarit babyfoods' new range of "creative pots." The new baby foods come in six varieties of meat and fish in perfect portions for little ones. The food is mixed with fresh veggies for a healthy home-cooked meal.
The kids are hilarious as they dig into their meals, spilling it all over and trying to use their utensils. Parents were sent into the back with Chef Carl Wens so he could let them in on his recipes. You can't help but smile when watching the Olvarit babyfoods commercial!
The kids are hilarious as they dig into their meals, spilling it all over and trying to use their utensils. Parents were sent into the back with Chef Carl Wens so he could let them in on his recipes. You can't help but smile when watching the Olvarit babyfoods commercial!
Trend Themes
1. Interactive Ads - As seen in the Olvarit baby food commercial, interactive and engaging ads that bring consumers into a brand's story may become the norm in advertising.
2. Modern Parenting - The Olvarit commercial highlights the desire for modern parents to provide healthy, home-cooked meals for their children in an easy, accessible way.
3. Messy Eating - Messy eating is becoming normalized in advertising, as seen in the Olvarit commercial, making way for more natural and authentic depictions of real life.
Industry Implications
1. Baby Food - Companies in the baby food industry can embrace the value of home-cooked meals and create convenient, healthy options for parents on the go, as shown in the Olvarit commercial.
2. Advertising - The advertising industry can take a cue from the Olvarit commercial and prioritize creating engaging and interactive campaigns that bring consumers into the brand's story.
3. Cooking Tools and Accessories - As more parents prioritize home-cooked meals, there may be an opportunity for companies in the cooking tools and accessories industry to create products that are specifically designed for easy meal prep for children, similar to the Olvarit creative pots.
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