The Harley-Davidson Ads Illustrate the Spirit of the Motorcycle Company
Leslie Chen — January 14, 2012 — Marketing
References: momapropaganda.br & adsoftheworld
Whether or not you’re a fan of the motorcycle company, it’s hard to deny how badass these Harley-Davidson ads are. The series of advertisements feature ways of showing how you either have the Harley spirit or you don’t.
The Harley-Davidson ads were created by advertising agency Momapropaganda in Brazil and it features a young boy as well as a newborn as they illustrate what the Harley spirit truly is. The image of the baby boy shows him cutting his own umbilical cord while the little boy applies on himself a temporary tattoo sleeve. The accompanying copy “Harley spirit. You’re born with it” captures the essence of the images in simple yet wildly effective ways.
Take a look at the Harley-Davidson ads to see if you can relate; maybe you’re born with it.
The Harley-Davidson ads were created by advertising agency Momapropaganda in Brazil and it features a young boy as well as a newborn as they illustrate what the Harley spirit truly is. The image of the baby boy shows him cutting his own umbilical cord while the little boy applies on himself a temporary tattoo sleeve. The accompanying copy “Harley spirit. You’re born with it” captures the essence of the images in simple yet wildly effective ways.
Take a look at the Harley-Davidson ads to see if you can relate; maybe you’re born with it.
Trend Themes
1. Badass Baby Campaigns - Opportunity to create edgy and captivating ad campaigns featuring babies to showcase a company's unique spirit.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create bold and memorable campaigns that resonate with target audiences.
2. Motorcycle - Opportunity for motorcycle companies to tap into the rebellious and adventurous spirit through innovative marketing strategies.
3. Apparel - Opportunity for apparel brands to create tattoo-inspired clothing lines targeting individuals who resonate with the Harley-Davidson spirit.
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