These DBI Federal Childsurance Ads Urge You to Care While They're Cute
Amelia Roblin — January 9, 2012 — Marketing
References: ogilvy & adsoftheworld
There is a light but clever concept at play in these DBI Federal Childsurance ads, which I'm sure only a parent could truly appreciate. The campaign raises the issue of gratefulness which many adolescents lose as they experience that awful teenage phase.
The company that has commissioned these prints aims to encourage mothers and fathers to start saving for their kids' futures while they're young. Although the main reason may be an obvious and sensible one, which is to allow funds to accumulate for longer, these three images are captioned with another consideration.
Ogilvy & Mather advertising of Mumbai, India, framed three pictures of adorable babies. Even though each makes a grumpy face, the toddlers are still irresistibly lovable. Asserting that, "At 18, your angry daughter won't look this cute," these DBI Federal Childsurance ads foreshadow a reluctance to finance your angsty offspring later.
The company that has commissioned these prints aims to encourage mothers and fathers to start saving for their kids' futures while they're young. Although the main reason may be an obvious and sensible one, which is to allow funds to accumulate for longer, these three images are captioned with another consideration.
Ogilvy & Mather advertising of Mumbai, India, framed three pictures of adorable babies. Even though each makes a grumpy face, the toddlers are still irresistibly lovable. Asserting that, "At 18, your angry daughter won't look this cute," these DBI Federal Childsurance ads foreshadow a reluctance to finance your angsty offspring later.
Trend Themes
1. Gratefulness Awareness - Opportunity for businesses to promote the importance of gratefulness and encourage parents to save for their children's future while they're young.
2. Long-term Financial Planning - Businesses can disrupt the market by offering innovative solutions and services that help parents accumulate funds for their children's future.
3. Emotional Marketing - Businesses can leverage emotional advertising strategies to appeal to parents' instincts and encourage them to start saving early.
Industry Implications
1. Insurance - Opportunity for insurance companies to develop specialized products and policies that cater to parents saving for their children's future.
2. Finance - Innovation in financial services that offer unique investment and savings options specifically designed for parents saving for their children's future.
3. Advertising - Businesses can create impactful ad campaigns that highlight the long-term benefits of saving for children's future and the emotional connection between parents and their kids.
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