Fun dedicated websites provide more engaging experiences
Implications - A dedicated website will only get a brand so far in the marketing game, but one that is interactive and engaging will capture customer attention and keep them coming back for more. Nike is one example of a brand that has gone above and beyond in this regard, releasing point-and-click games and exclusive content on its many different microsites to augment its marketing activities. A company that uses an interactive microsite centered on fun games and special content stands to draw in its digital-savvy customers, create a positive brand association and stand out from a sea of competitors that stick to traditional marketing methods.
Trend Themes
1. Interactive Microsites - The use of interactive microsites by brands can capture customer attention and create a positive brand association with digital-savvy customers.
2. Digital Auto Exhibits - Virtual showrooms and interactive digital platforms are being used by automakers to provide car buyers with an interactive and informative experience.
3. Digital Couturier Magazines - Fashion houses are creating content-based digital platforms and microsites to engage customers and cater to the consumer desire for content as well as great fashion.
Industry Implications
1. Marketing and Advertising - The use of interactive microsites and digital platforms in marketing and advertising offers a wealth of opportunities for businesses to engage customers and create a positive brand association.
2. Fashion and Luxury - Digital couturier magazines and interactive microsites provide luxury fashion houses with a new way to engage customers by catering to the consumer desire for content as well as great fashion.
3. Automotive - Virtual showrooms and interactive digital platforms provide automakers with a way to provide car buyers with an interactive and informative experience when exploring different car models.
