Brands base interactive campaigns on customer photography
Implications - Interactive campaigns are on the rise and one way brands are engaging their customers is through photo-based campaigns. While photography contests are nothing new, in this era of social media and crowdsourcing, photo contests and campaigns can reach a whole new level of sophistication and interaction, in addition to augmenting awareness through social sharing. These campaigns take advantage of a modern consumer's desire to capture and share photos while also being relatively simple to launch and facilitate.
Trend Themes
1. Interactive Photo Contests - Brands are using social media to create interactive photo contests to engage their customers in sophisticated ways that not only increase brand awareness, but also utilize the modern consumer's desire to capture and share photos.
2. Global Showcases - Companies are using multimedia platforms to create more interactive campaigns in order to showcase their global presence, with an emphasis on presenting the company's spirit and lifestyle.
3. Photo-personalizing Campaigns - Fashion labels are creating apps that involve users personalizing their photos with branded Polaroid-style photo frames to eliminate language and geographical barriers by making the campaign more accessible for everyone.
Industry Implications
1. Fashion Industry - The fashion industry is using interactive photo campaigns to increase their brand awareness by utilizing social media and personalized apps to engage their customers.
2. Automobile Industry - The automobile industry is incorporating customers in their marketing campaigns by using interactive photo contests that engage their customers and utilize social media to increase brand awareness.
3. Luxury Goods - Luxury goods companies, such as Veuve Clicquot, are using multimedia platforms to create engaging campaigns that showcase their global presence and emphasize present the brand's spirit and lifestyle.
5 Featured, 35 Examples:
536,381 Total Clicks
Date Range:
Nov 11 — Jan 12
Trending:
Mild
Consumer Insight Topics:
