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Photovertising

Brands base interactive campaigns on customer photography

Implications - Interactive campaigns are on the rise and one way brands are engaging their customers is through photo-based campaigns. While photography contests are nothing new, in this era of social media and crowdsourcing, photo contests and campaigns can reach a whole new level of sophistication and interaction, in addition to augmenting awareness through social sharing. These campaigns take advantage of a modern consumer's desire to capture and share photos while also being relatively simple to launch and facilitate.
Trend Themes
1. Interactive Photo Contests - Brands are using social media to create interactive photo contests to engage their customers in sophisticated ways that not only increase brand awareness, but also utilize the modern consumer's desire to capture and share photos.
2. Global Showcases - Companies are using multimedia platforms to create more interactive campaigns in order to showcase their global presence, with an emphasis on presenting the company's spirit and lifestyle.
3. Photo-personalizing Campaigns - Fashion labels are creating apps that involve users personalizing their photos with branded Polaroid-style photo frames to eliminate language and geographical barriers by making the campaign more accessible for everyone.
Industry Implications
1. Fashion Industry - The fashion industry is using interactive photo campaigns to increase their brand awareness by utilizing social media and personalized apps to engage their customers.
2. Automobile Industry - The automobile industry is incorporating customers in their marketing campaigns by using interactive photo contests that engage their customers and utilize social media to increase brand awareness.
3. Luxury Goods - Luxury goods companies, such as Veuve Clicquot, are using multimedia platforms to create engaging campaigns that showcase their global presence and emphasize present the brand's spirit and lifestyle.
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 35 Examples:
535,677 Total Clicks
Date Range:
Nov 11 — Jan 12
Trending:
Mild

Featured Examples

play_circle_filledPhoto-Personalizing Campaigns
Photo-Personalizing Campaigns
Moschino 'Pic Me' App Eliminates Language Barriers
The Moschino 'Pic Me' app is a new campaign by the luxury Italian fashion label to increase awareness of its brand around the world. A Facebook application, Moschino Pic Me has users uploading their photos… MORE
Designer Photo-Sharing Initiatives
Designer Photo-Sharing Initiatives
Marc Jacobs 'MarcFam' Campaign Wants Fans to Post Pictures
If you love Marc Jacobs, you'll get your chance to show it -- and be rewarded -- with the Marc Jacobs 'MarcFam' campaign. The Marc Jacobs 'MarcFam' campaign is a social media project that asks the fashion… MORE
Automaker Photo Contests
Automaker Photo Contests
Win a Ford Fiesta by Entering the Fiestagram Campaign
For and Instagram, a photo-sharing app, have teamed up to create the 'Fiestagram' campaign, a marketing initiative that asks people to submit their Instagram photos for a chance to win a Ford Fiesta. The… MORE
play_circle_filledPhoto-Liberating Campaigns
Photo-Liberating Campaigns
Kodak 'Free Mark' Campaign Aims to Set 1 Million Facebook Photos Free
According to the Kodak 'Free Mark' campaign, there are billions of photos on Facebook that are just crying out to be liberated and enjoyed outside of the web. To encourage people to do more with their… MORE
Global Connection Showcases
Global Connection Showcases
Veuve Clicquot 'Wish You Were Here' Campaign Shows Its World Presence
The Veuve Clicquot 'Wish You Were Here' campaign is an initiative from the French luxury champagne company to showcase its global presence and connection to people, places and events all over the world.… MORE

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