The Raj Syrov Cheese Shop Ad Campaign Understands Different Cultures
Meghan Young — November 11, 2011 — Marketing
References: jandl.sk & ibelieveinadv
If a person or company decides to sell products from around the world, it is important to understand the cultures that they come from; that is exactly what the Raj Syrov Cheese Shop claims in their latest ad campaigns. Not only do they sell cheeses from around the world, they incorporate their knowledge of each cheese's origin into their routine.
Conceived and executed by JANDL, an ad agency based in Slovakia, the Raj Syrov Cheese Shop ad campaign has a retro vibe about it. Each minimalistic poster features illustrations that reflect the culture of each country it references. For instance, the 'Understands the Italians' poster not only has an image of Venice, all the graphics are colored in red, white and green as well.
Conceived and executed by JANDL, an ad agency based in Slovakia, the Raj Syrov Cheese Shop ad campaign has a retro vibe about it. Each minimalistic poster features illustrations that reflect the culture of each country it references. For instance, the 'Understands the Italians' poster not only has an image of Venice, all the graphics are colored in red, white and green as well.
Trend Themes
1. Cultural Understanding - Opportunity for businesses to incorporate knowledge of different cultures into their ad campaigns and products.
2. Retro Aesthetics - Growing trend of using retro designs and visuals in advertising.
3. Minimalistic Posters - Increasing popularity of using minimalistic posters as a visual communication tool.
Industry Implications
1. Food and Beverage - Opportunity for businesses in the food and beverage industry to highlight the cultural origins of their products.
2. Advertising and Marketing - Opportunity for ad agencies and marketers to incorporate retro designs and cultural elements into their campaigns.
3. Graphic Design - Opportunity for graphic designers to create visually appealing and minimalistic posters for various applications.
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